The role of Aimhigher is to:
- Raise aspirations and motivation to enter HE among young people in schools, further education and workplace learning, who are from under-represented groups
- Raise the attainment of potential HE students, who are from under-represented groups, so that they gain the academic or vocational qualifications and learning skills that will enable them to enter HE
- Strengthen progression routes into HE via vocational courses, including Apprenticeships, whether they are delivered in schools, colleges or the workplace
- Raise students’ aspirations to enter HE and to apply to the institution and/or course best able to match their abilities
- Improve the attainment, aspirations, motivation and self-esteem of gifted and talented young people aged 14-19; and the quality of identification, provision and support for those students in schools and colleges.